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As the heart of the business success, marketing has gained importance to meet increasing competition and to reduce costs which are necessary to increase profits. Today Marketing is the most important function in a commercial and business enterprise because most aspects of business depend on successful marketing. Therefore, organizations are highly concerned about recruiting a talented workforce who are qualified for doing marketing.

With the intention of meeting that demand, the marketing department of KIU offers a BMHons (Marketing) Degree in Marketing and this programme is delivered by a panel of PhD, MPhil and MSc qualified lecturers in the field of marketing.

 Course Curriculum

Semester 1

  1. Management Principles and Practices
  2. Business and Environment
  3. Business Mathematics
  4. Micro Economics

Semester 2

  1. Elements of Sociology and Psychology
  2. Principles of Accounting
  3. Macro Economics
  4. Business Communication
  5. Business Statistics

Semester 3

  1. Management Information System
  2. Management Accounting
  3. Organizational Behavior & Leadership Management
  4. Marketing Management
  5. Human Resources Management

Semester 4

  1. Organization Theory
  2. Financial Management
  3. Commercial and Industrial Law
  4. Taxation
  5. Business Ethics and Corporate Responsibilities

Semester 5

  1. Industrial Training
  2. Auditing
  3. Computer Based Business Statistics
  4. Personality Development
  5. Hospitality Management
  6. Entrepreneurship and SME

Semester 6

  1. Organizational Change and Development
  2. Strategic Management
  3. Conflict Management
  4. Knowledge Management
  5. Sales Management and retailing

Semester 7

  1. Research Methods and Academic Writing
  2. Culture and Management
  3. Service Marketing and Digital Marketing
  4. Supply Chain Management
  5. Adverticineg Management and Fine Arts

Semester 8

  1. Research Project
  2. Operation Management
  3. Consumer Behavior
  4. Event Management
  5. International Marketing

  Payment Plans

Payment Plan for Local Students

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Payment Plan for Foreign Students

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  Academic Staff 

Prof. W.P. Gamini De Alwis
PhD (UK), MSc. (App Psycho) (Col), MPA (Sjp) (SL), PgD in Urban Development (India), PgD in Urban Development (Sri Lanka), BBA (VID) (SL), Diploma in Counseling (SLFI)
Dr. Kumudinei Dissanayake
PhD (Japan), MBA (Japan), MBA (Col), BCom (Special) (Col), Dip Counselling (SLFI)
Visiting Lecturer – KIU
Dr. N.N.J. Navaratne
PhD (Japan), MA (Japan), BSc (Business Administration) (Special) (Sjp), CTHE (Col)
Visiting Lecturer – KIU
Dr. Sampath Kehelwalatenna
Visiting Lecturer
PhD (Brunei), MBA (Col), BCom (Col), CTHE (Col)
Visiting Lecturer – KIU
Dr. H.M. Nihal Padmasiri
PhD (Japan), MA in Economics (Japan), MCom (Kelaniya), Special Degree in Economics, CTHE (Col), Certificate course in English
Visiting Lecturer – KIU
Dr. M.P.P. Dharmadasa
PhD (Australia), MBA (Col), BSc (Sjp), CTHE (Col)
Visiting Lecturer – KIU
Dr. R. Senathiraja
PhD  (India), Msc (Mgt) (Sjp), BCom (Jaffna), CTHE (Col)
Visiting Lecturer – KIU
Dr. D.J.D. Jayakody
PhD (UK), MBA (Sjp), BPA (VID)
Visiting Lecturer – KIU

Dr. S. Buddhadasa
PhD (UK), MBA (Sjp), BA (Peradeniya)
Visiting Lecturer – KIU
Dr. K. A. S. P. Kaluarachchi
PhD (Japan),MBA (Col), BCom(Sjp), CTHE (Col)
Visiting Lecturer – KIU
Dr. A. Sarveswaran
MPhil, MA, LLB
Visiting Lecturer – KIU
Mr. Ramesh Rajasuriya
MSc (Maths), BSc (Maths)
Visiting Lecturer – KIU
Mr. W. G. Premaratne
MCom (KEl), Pg Dip Mgt (Col), BSc (Sjp), BA (Costa Richa)
Visiting Lecturer – KIU
Mr. A.M.C.P. Atapattu
MBA (Col), BCom (Col), CTHE (Col)
Visiting Lecturer – KIU
Mrs. Thanuja N. Gunadeera
MBA (Col), BBA (Col),  CTHE (Col)
Visiting Lecturer – KIU
Ms. Nuradhi Kalpani Jayasiri
MBA (Col), BBA (Special) (Col), CTHE (Col), Advanced Diploma in Management Accounting
Visiting Lecturer – KIU
Ms. Rukmal Salgado
MA (International Relations) (Japan), MA (USA), BA, Dip in English
Visiting Lecturer – KIU
Mr. R.M. Gunasekara
BA, FCA, Attorny-at-law, Dip in Public Financial Management
Visiting Lecturer – KIU
Mr. S.R. Ginige
B. Sc Maths. (Special) (SJP); PGD (Bus., Mgt)(Colombo); MSc (App. Stat) (Peradeniya)
Visiting Lecturer – KIU
 Ms. Vimansha Ranasinghe
B.Sc. Human Resource Management (Special) (sjp)
Lecturer (Probationary) 
Mrs. G.D.V.R. Senadeera
BSc Business Administration (Special) (USJP); PGDBM (Colombo); MSc (USJP); PhD (Colombo)
Visiting Lecturer – KIU
Mr. P.J. Kumarasinghe
 BSc Mgt. Pub. (Special) (USJP); PG. Dip (PIM); MSc (Development Policy) (GRIPS, Japan); PhD (APU, Japan)
Visiting Lecturer – KIU
Dr. A.A.J. Fernando
BCom (Special) (Kelaniya); PGD in Accounting and Finance, (USJP), MBA (Int. Bus) (AIT-BKK); MBA (Fin)(ESCP-EAP-Paris), PhD; FCA (Fellow Chartered Accountant), FCMA -Sri Lanka, CPA-Australia
Visiting Lecturer – KIU
  

Degree Programme Details

Course

Bachelor of Management Honours in Marketing

Entry Requirements

Category I

Three (03) passes at GCE Advanced Level examination

Equivalent qualification for international students

Duration

4 Years- Full time

Credits

120 Credits

Delivery Medium

English

Contact Details
Email

business-mgmt@kiu.lk

Phone

+94112741878 Ext : 412

Fax

+94112741879